Areas of Expertise 

• Communications Strategy, Planning and Execution
• Marketing and Brand Management
• Video Storyboarding and Development
• Executive Communications
• Change Management and Leadership
• Project and Program Management
• Strategic Planning
• Relationship Building

Education

• B.S., University of Miami, Communications and English

Work Experience

• Consultant, Blankenship Change Consulting, LLC
  • Change Management and Communications
• Owner/Marketing and Communications Strategist, Rubicon Marketing, Inc.
  • 15 years developing digital and traditional marketing programs and communications for creative services business serving wide range of clients including retail, non-profit, medical and media
• Consultant, T.G.I. Friday’s, Inc.
  • 7 years loyalty program and mobile marketing strategist, executing hundreds of email segmentation campaigns and event awareness campaigns and driving acquisitions/renewals for top-ranked restaurant loyalty program
• Director, Blockbuster, Inc.
  • 13 years new concept development, marketing budget planning, loyalty program management, customer segmentation, website client services and field communications